Create Google Ads Account: Step-by-Step Guide for Beginners (2026)
If you want to promote your business online and reach customers exactly when they are searching for your product or service, the first step is to create a Google Ads account. Whether you’re a small business owner, freelancer, startup founder, or marketer, Google Ads allows you to show your ads on Google Search, YouTube, websites, and mobile apps.
In this complete guide, you’ll learn how to create a Google Ads account from scratch, common mistakes to avoid, and tips to get approved and start running ads successfully.
What Is Google Ads?
Google Ads is an online advertising platform developed by Google that allows businesses to display ads across Google’s ecosystem. These ads can appear on:
- Google Search results
- YouTube videos
- Google Display Network (millions of websites & apps)
- Gmail
- Mobile apps
You only pay when someone clicks on your ad or takes a defined action, making it a highly cost-effective advertising method.
Why You Should Create a Google Ads Account
Creating a Google Ads account is essential if you want fast, measurable, and scalable online growth. Here are the key benefits:
1. Instant Visibility
Unlike SEO, which takes time, Google Ads can put your business on top of search results within hours.
2. Highly Targeted Advertising
You can target users based on:
- Keywords
- Location
- Device
- Age & interests
- Time of day
3. Full Budget Control
There is no minimum spend requirement. You can start with as little as ₹500 per day and scale later.
4. Measurable Results
Track clicks, impressions, conversions, phone calls, and ROI in real time.
Requirements to Create a Google Ads Account
Before you begin, make sure you have:
- A Google account (Gmail)
- A website or landing page (recommended)
- Basic business information
- Payment method (debit card, credit card, or UPI in some regions)
How to Create a Google Ads Account (Step-by-Step)
Follow these steps carefully to create your account the right way.
Step 1: Sign in to Google Ads
- Go to ads.google.com
- Click “Start now”
- Sign in using your Gmail account
👉 Tip: Always use a business email instead of a personal one for long-term account safety.
Step 2: Choose Your Advertising Goal
Google will ask for your campaign goal, such as:
- Get more website visits
- Get more calls
- Get more store visits
- Get more sales or leads
If you want full control, select “Create a campaign without a goal’s guidance.”
Step 3: Select Campaign Type
Common campaign types include:
- Search Ads
- Display Ads
- Video Ads (YouTube)
- Shopping Ads
- Performance Max
For beginners, Search Ads are the safest and most effective option.
Step 4: Set Business Details
Enter:
- Business name
- Website URL
- Business location
Make sure all details match your website to avoid account verification issues.
Step 5: Choose Target Location & Language
Select where you want your ads to appear:
- Country
- State
- City
- Radius targeting
Choose the language your customers understand.
Step 6: Set Daily Budget
Google will recommend a budget, but you can:
- Start small
- Increase later based on performance
Example:
- ₹500–₹1000/day for beginners
- Scale after conversions start coming in
Step 7: Create Your First Ad
Write:
- Headline (keyword-focused)
- Description (clear benefit + CTA)
- Final URL
Example CTA:
- Call Now
- Get Free Quote
- Sign Up Today
Step 8: Add Payment Information
Enter your billing details:
- Card or UPI
- Billing address
- Tax information (if applicable)
Once payment is added, your Google Ads account is officially created.
Google Ads Account Review & Approval
After setup:
- Google reviews your account and ads
- Approval usually takes a few hours to 24 hours
- Disapproved ads come with clear reasons
👉 Ensure your website has:
- Privacy Policy
- Clear content
- No misleading claims
Common Mistakes to Avoid When Creating a Google Ads Account
Many beginners lose money due to small mistakes. Avoid these:
- Using broad keywords without control
- Skipping conversion tracking
- Sending traffic to slow or irrelevant pages
- Ignoring negative keywords
- Starting with a very high budget
Tips to Run Your First Google Ads Campaign Successfully
- Start with exact or phrase match keywords
- Use location targeting precisely
- Track conversions using Google Tag
- Test multiple ad copies
- Optimize weekly, not daily
Is Google Ads Free to Create an Account?
Yes, creating a Google Ads account is completely free.
You only pay when your ads receive clicks or impressions, depending on campaign type.
Google Ads Account for Businesses vs Individuals
- Businesses: Use business email, GST details (optional), brand website
- Individuals/Freelancers: Can run ads for personal services or affiliate sites
Both are allowed as long as policies are followed.
FAQs: Create Google Ads Account
Q1. Can I create a Google Ads account without a website?
Yes, but it’s recommended to have a website. You can also use call-only ads or Google-hosted landing pages.
Q2. How many Google Ads accounts can one person create?
You can manage multiple accounts, but duplicate accounts for the same business are not allowed.
Q3. How long does it take to activate a Google Ads account?
Usually within 24 hours, sometimes faster.
Q4. Is GST mandatory to create a Google Ads account in India?
No, GST is optional. However, adding GST allows you to claim tax benefits.
Q5. Can my Google Ads account get suspended?
Yes, if you violate policies such as misleading content, cloaking, or suspicious billing behavior.
Q6. What is the minimum budget for Google Ads?
There is no fixed minimum budget. You decide how much to spend.
Q7. Can beginners run Google Ads successfully?
Yes, if campaigns are set up correctly and optimized regularly.
Final Thoughts
Creating a Google Ads account is the first and most important step toward online advertising success. When done correctly, Google Ads can deliver high-quality leads, sales, and brand visibility faster than any other marketing channel.
Take your time during setup, follow best practices, and always focus on relevance and user experience. If you’re serious about growing your business online, now is the perfect time to create a Google Ads account and start advertising smartly.